I design the things people actually pick up, wear and share.
My work sits where brand strategy meets craft: packaging that earns a second look on the shelf, merch people keep wearing, and social content that looks like it belongs to the same world.
I've built award-winning brand identity systems, run $1M+ launches, directed shoots and overseen merchandise production. Based in Colorado, but very happy to relocate.
Currently looking for a full-time creative role on a lifestyle brand team.
What I'm good at.
Structure, labels, dielines and print-ready files. Shelf presence first, production reality second.
Marks, type systems, color, voice and the guidelines that keep it all holding together.
Apparel and drop design, tech packs, vendor coordination, collection storytelling.
Campaign systems, templates, motion-ready assets and content that stays on brand at volume.
Shot lists, references, on-set direction and edit selects for photo and video.
Pop-ups, event graphics, signage and activations that translate a brand into a room.
Off the clock, I’m usually chasing sunshine, planning my next trip, or finding an excuse to be near the ocean. I’m married to my husband, Alex, and we love fitness, trying new restaurants, and exploring somewhere new together.
I love a good workout, a long run, live music, great coffee, beautiful hotels, and spaces that make you want to stay awhile. I’m endlessly inspired by interiors, hospitality, travel, and all the little details that make an experience feel special.
Creativity tends to follow me everywhere, even when I’m technically not working.
me hays